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My Approach

Financial planning provides direction and meaning to your financial decisions. By viewing each financial decision as part of a whole, you can consider the impact on your entire financial situation — no matter where you are in achieving your goals and dreams. Our unique and collaborative Dream> Plan> Track> ® approach to financial planning starts with your dreams, not just the numbers. If you are truly serious about planning to make your dreams come true, then engaging in an ongoing financial planning relationship can be the most valuable investment you can make. Ultimately, it means that you and I have one unified plan to help you bring your dreams to life — one that focuses not just on getting you through the day to day, but on future outcomes you hope to achieve.

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Interests

  • I am married with two beautiful children, Lauren and Avery.
  • I enjoy participating in almost any sporting activity
  • I am an avid Wisconsin Badger Sports Fan

Community Participation

I am an active member of the Junior League of Madison.

Wayne, Reed and Associates as a team, helped build a home with Habitat for Humanity of Dane County in 2009 and 2010.

Areas of Focus

  • Retirement Planning Strategies
  • Estate Planning Strategies
  • Tax Planning Strategies
  • Saving for Education

Experience

Awards & Recognition

  • Ameriprise Circle of Success, 2006, 2007, 2008, 2009, 2011

Qualifications

  • CFP®  CERTIFIED FINANCIAL PLANNER™ practitioner
  • CRPC®  Chartered Retirement Planning CounselorSM
  • APMASM Accredited Portfolio Management Advisor
  • Managing Director
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Education

  • UW-La Crosse, Bachelor of Science Degree (with Honors) in Finance

Professional Associations

  • Certified Financial Planner Board of Standards, Inc.

Files for Download

My Videos

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My Photos Show Thumbnails

2012 Client Appreciation Picnic

Photo Albums

Any client represented invests with Ameriprise Financial Services, Inc. This is not an advertisement for investment advisory services and is not a guarantee of future performance or success.