Advisor profile


Meet Michelle Heide

A financial advisor with 32 years of financial advisory services experience dedicated to helping you navigate life’s financial milestones with more confidence and ease. Leading an all-female team, I bring a unique, approachable, and friendly style to every conversation.
Whether you’re launching kids or managing the complexities of aging parents, my personal experience and relaxed collaborative approach can help ensure that each meeting is empowering rather than intimidating. With my guidance, you can take control of your financial future with more comfort and clarity.
My knowledge and compassion can help you achieve your financial goals. Contact me today to start a conversation about securing your financial future.

34
Years of Experience
This number may include years as a financial advisor, and/or experience as a registered representative.

Areas of focus

  • Women's Financial Strategies
  • Retirement Planning Strategies
  • Wealth Preservation Strategies
  • Intergenerational Planning
  • Retirement Income Strategies
  • Estate Planning Strategies
  • Investment Management
  • Small Business
  • Insurance

Qualifications

  • CFP® CERTIFIED FINANCIAL PLANNER™
  • BFA™ Behavioral Financial Advisor
  • CRPC™ Chartered Retirement Planning Counselor™
  • BFA™ Behavioral Financial Advisors™

Education

  • BS, Environmental & Business Economics, Cook College, New Brunswick, NJ

Awards & recognition

  • Gentlestone Wealth, Forbes Best-in-State Wealth Management Teams, 2023, 2025
  • Forbes Top Women Wealth Advisors, 2020-2021
  • Forbes Best-in-State Wealth Advisors, 2021
  • Forbes Best-in-State Women Wealth Advisors, 2022-2024
  • Working Mother Top Wealth Advisor Moms, 2019- 2021
  • WomenCertified, Inc. Women's Choice Award - Financial Advisor , 2014-2022
  • Ameriprise Circle of Success, 2020-2021
  • Gentlestone Wealth, Ameriprise Client Experience Award, 2020-2024
  • Five Star Wealth Manager, 2012-2025

My Core Values

  • Empathy First: I honor the trust you place in me by listening with compassion and responding with care.
  • Purpose-Driven Advice: I never rush into solutions. We help you define your financial goals, then help you build the path to reach them.
  • Integrity & Passion: I'm not just an advisor—I'm an advocate, committed to helping you with success and wellbeing.
  • Curiosity & Knowledge: I stay curious, always learning so I can bring you knowledgeable guidance.
  • Whole-Person Support: I see the full picture—your financial life, your emotional needs, and your future vision.

Community participation

Giving back to my community is core to my commitment as a business owner in Hunterdon County. Over the years I have had the privilege to volunteer for many worthy organizations.

My current community participation includes:

Interests

I enjoy spending time outdoors hiking, running, and exploring new places with my husband Dean. Our two children Isabelle & Jack are now in college so we are adjusting to being empty nesters (we have 2 dogs that are now getting even more attention than they used to!)

I am an avid reader and love to constantly learn new things. Living a healthy life through healthy eating and exercise is very important to me.

As a lifelong resident of Hunterdon County, I enjoy giving back to our community where possible and love being a part of Impact 100 Hunterdon, an organization that focuses on giving back to non-profits in Hunterdon County.

Private Wealth Advisors

Ameriprise Private Wealth Advisors have extensive experience in helping affluent clients preserve and grow their wealth. They possess the capabilities and resources to provide customized recommendations and support for tax, estate, and retirement planning. They help clients step back and explore the full range of opportunities their wealth can bring. With years of experience and an established network of expert resources, Private Wealth Advisors are among the most qualified and credentialed advisors in the industry. Ameriprise Financial gives this elite group the highest priority and quality of service and resources available to help ensure their clients receive the best possible client experience.