Advisor profile


Why Choose Rachel?

I am proud to be a part of a values-based practice and find meaning in guiding my clients through finding their own top five values. I am certified in Behavioral Financial Advice, and in living in alignment with my values I have become a CERTIFIED FINANCIALPLANNER™ practitioner and Certified Divorce Financial Advisor.

Having experienced both my own divorce and a national financial crisis 2009, I understand the emotional and financial concerns that divorce may bring. I have compassion and empathy for those who are going through or thinking of divorce, and the fear and worry they may face about their financial futures.

5
Years of Experience
This number may include years as a financial advisor, and/or experience as a registered representative.

Areas of focus

  • Women's Financial Strategies
  • Investment Management
  • Retirement Planning Strategies

Qualifications

  • CFP® CERTIFIED FINANCIAL PLANNER™
  • BFA™ Behavioral Financial Advisor
  • CDFA® Certified Divorce Financial Analyst

Education

  • B.B.A. Grand Valley State University

Awards & recognition

  • The Avalune Group, Forbes Best-in-State Wealth Management Teams, 2023, 2024, 2025
  • The Avalune Group, Ameriprise Client Experience Award, 2020-2024

Professional associations

  • Collaborative Practice Institute of Michigan
  • International Academy of Collaborative Professionals

Community participation

Lake Hills Elementary Trunk-O-Treat
Lake Hills Elementary Trunk-O-Treat

Rachel volunteers regularly at her daughter's school, supporting class trips as well as after-hours events. She cares about maintaining a clean community and regularly volunteers with Adopt-A-Highway to keep our community's highways tidy. She strongly supports financial literacy for our youth as a Junior Achievement Volunteer in Holland and Grand Haven and spends each Thanksgiving season as a volunteer for a full afternoon at our local food bank, Community Action House.