Emotional Investing: A Threat to Your Financial Well-being - Affirm Wealth Advisors | Ameriprise Financial
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Emotional Investing: A Threat to Your Financial Well-being


As financial advisors, we’ve seen time and again how emotions can sway even the most determined investor. While it's natural for feelings to seep into our financial decisions, they can sometimes lead us astray. Learn more about emotional investing and why working with a financial advisor helps keep you on track.

Understanding Emotional Investing

Emotional investing is when our feelings, instead of objective data, guide our investment decisions. Here are some of the most common emotions that investors may grapple with:

  • Aversion to Loss: Aversion to loss is innate. It is said that one feels the pain of a loss twice as strongly as the joy of a gain. Unfortunately, by doing so, they missed out on the subsequent rallies that eventually took place and helped propel stocks to new highs.
  • Overconfidence: Overconfidence implies that investors tend to overestimate their ability to generate a return and underestimate the risk associated with a particular investment.
  • Anchoring: Anchoring is when one holds onto specific investments due to nostalgia or past success, even if they're no longer viable.
  • Peer Pressure: Most of us are familiar with this concept. It is when you jump onto an investment bandwagon simply because everyone else is.
  • Pattern-seeking Behavior: Pattern-seeking behavior describes our brain's desire to seek out ways to compartmentalize the flow of information and find patterns that help us make sense of the world quickly. Since our brain is hardwired to do this, investors can mistakenly believe they see patterns in market trends that prove false.

While it's one thing to be aware of these pitfalls, it's another to witness them in action. Let’s examine the cases of two hypothetical DIY investors and see how these emotional traps play out in real-world scenarios.

The Tale of Julie's Retirement Jitters

Julie, having recently entered the golden years of her life post-retirement, had visions of European escapades and seaside relaxation. However, a sudden dip in the market had her fearing a repeat of past financial crises. Before she knew it, she'd sold off many of her valuable assets, incurring a loss. Later, she discovered that the downturn was a mere market correction and things soon stabilized. If only she had consulted her financial advisor, her assets could have weathered this brief storm.

Sam's "Sure-shot" Investment

Sam, always keen to spot the next big investment, overheard a conversation at a gathering about a promising new tech venture. Blinded by the shimmer of potential profits, he impulsively funneled a large chunk of his savings into it. The startup, unfortunately, turned out to be a flash in the pan. A chat with his financial advisor might have unveiled the uncertainties surrounding such investments, and perhaps, saved Sam's hard-earned money.

In both Julie and Sam's stories, a common thread emerges - the absence of objective counsel during emotionally charged situations. This is where a financial advisor becomes invaluable. They stand as a bulwark against impulsive decisions by:

  • Offering Objective Insight: Advisors can detach from the emotional whirlwind, analyzing situations based on data, history, and market trends.
  • Leveraging Experience: Their years in the field equip them to discern between temporary market fluctuations and genuine long-term concerns.
  • Continuous Portfolio Review: Financial advisors keep a constant eye on your investments, ensuring they align with your goals and adjusting as necessary.

While the world of investments will always have its share of thrills and spills, it's crucial to navigate it with a compass of rationality. Remember Julie's rushed decisions and Sam's ill-fated tip the next time you're tempted by emotional investing. By working together with a financial advisor, you're not just seeking financial knowledge but acquiring an advisor in objectivity.

Ready to work with a financial advisor? It is as easy as scheduling a complimentary initial consultation with us today.

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