You have unique challenges and we may have solutions. As a local financial advisor team, we work with many people just like you in Tomah, Sparta, Wisconsin Wells, and the surrounding Wisconsin areas. Our team focuses on your goals to create personal financial plans to help minimize risks so that you can pursue your passions and dreams.

As we get to know you, we apply our exclusive Confident Retirement® approach to address four key areas to help you enjoy a more confident financial life.

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Team photo

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Our advisors

Rick Carlson

MBA, CFP®, APMA

Private Wealth Advisor

President of Carlson Advisors
Learn more about Rick Carlson Visit Rick Carlson's website

Martha Klatt

MS, APMA, CMFA®

Financial Advisor

Managing Partner of Carlson Advisors
Learn more about Martha Klatt Visit Martha Klatt's website


Our team

Callie Griffin

Callie Griffin

Client Relationship Coordinator,

Financial Planning Specialist

Personal Intro

Meet Callie, our “Planning Mastermind & Client Right Hand,” known for keeping clients top of mind in every detail. She manages financial planning deliverables, updates plans, and ensures every meeting feels personal and welcoming. A fan of ribeye, Top Gun: Maverick, and The Resident, she shares her home with two cats—Bug and Millie—and once dreamed of swimming with Free Willy.

Qualifications

  • Bachelors in Fashion Merchandising

Roles & Responsibilities

  • Prepare and file planning deliverables for client meetings.
  • Keep financial plans current and accurate.
  • Identify opportunities to strengthen client strategies.
  • Personalize meetings so clients feel valued and heard.
  • Connect with clients to address needs and questions.
  • Support advisors as their right hand in client care.
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Kim Hatch

Kim Hatch

Operations Specialist

Personal Intro

Meet Kim, our “Director of Smooth Sailing” and first point of contact for clients. A former teacher, she brings her love of organization and people skills to ensure meetings, money movement, and office processes run seamlessly. She loves Mexican food, Friends reruns, Shawshank Redemption—and hopes to have a dog of her own one day.

Roles & Responsibilities

  • Coordinate scheduling so clients’ time is maximized.
  • Prepare and manage the office for smooth client experiences.
  • Answer calls and provide prompt, friendly assistance.
  • Complete and process forms to keep client accounts updated.
  • Handle money movement securely and efficiently.
  • Monitor brokerage cash to ensure client funds are managed properly.
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Hope Carlson

Hope Carlson

Client Service Specialist

Personal Intro

Meet Hope, "Plan Whisperer & Task Tamer," with a finance degree from the University of Wisconsin–Whitewater. After interning with Ameriprise, she discovered her passion for helping clients feel confident and supported in their financial journey. Outside the office, she enjoys time with her golden retriever, Penny, loves a good chicken sandwich, and is a fan of Top Gun: Maverick and The Office.

Qualifications

  • BBA in Finance

Roles & Responsibilities

  • Prepare meetings so every detail is ready for clients.
  • Enter plan data accurately to keep financial plans up to date.
  • Create and track tasks to ensure nothing falls through the cracks.
  • Provide insight on products to match client goals and needs.
  • Capture meeting notes and follow up so clients always feel supported.
  • Plan client events that build connections and create memorable experiences.
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