Our profile

About Us

At Hanson & Associates, we help individuals, families, and business owners achieve clarity and confidence in their financial lives through customized financial planning. With offices in La Crosse, Wisconsin and Minneapolis, Minnesota, we proudly provide financial planning guidance to clients across the Upper Midwest.

Our mission is to empower clients with the knowledge and strategies they need to make informed financial decisions—whether they are planning for retirement, managing investments, protecting their wealth, or preparing for life’s major milestones. We believe financial freedom is achievable with the right plan, education, and guidance.

Hanson & Associates is committed to transparency and accountability. We adhere to the highest standards of professionalism and ethical conduct while building long-term relationships rooted in confidence and care. Whether you’re looking for a financial advisor in La Crosse, WI, or Minneapolis, MN, our team is here to help you plan with purpose and move forward with confidence.

Areas of focus

  • Intergenerational Planning
  • Retirement Planning Strategies
  • Investment Management
  • Women's Financial Strategies
  • Business Retirement Plans
  • Tax Planning Strategies
  • Estate Planning Strategies
  • Insurance
  • Executive Compensation and Benefit Strategies

Awards & recognition

  • Hanson & Associates, Forbes Best-in-State Wealth Management Teams, 2025-2026
  • Craig Hanson, Ameriprise Circle of Success, 2009, 2012-2022, 2024-2025
  • Hanson & Associates, Ameriprise Client Experience Award, 2021-2024
  • Craig Hanson, Ameriprise Circle of Success Diamond Ring, 2023
  • Craig Hanson, Ameriprise Ultimate Digital Excellence Award, 2024

Community participation

Our Team volunteering for Habitat for Humanity
Our Team volunteering for Habitat for Humanity

Business member of Downtown Mainstreet, Inc.

La Crosse Chamber of Commerce Member