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Our financial advice team

Brad Genereaux

Brad Genereaux

Financial Advisor

River Prairie Wealth Partners
Years of Experience
This number may include years as a financial advisor, and/or experience as a registered representative.

Client Satisfaction 5.0 out of 5 rating based on 12 reviews

Background and qualification information is available at FINRA’s BrokerCheck website.

Areas of focus

  • Retirement Planning Strategies
  • Retirement Income Strategies
  • Investment Management
  • Tax Planning Strategies
  • Wealth Preservation Strategies
  • Retirement Plan Distribution
  • Estate Planning Strategies
  • Insurance


Kris and I have been married for 25 years. We have two children: Samantha (23) recently graduate from UW Eau Claire with a bachelors degree in Unified Early Childhood and Special Education. Jack (20) is a sophomore at UW Eau Claire and is studying Marketing and Business Communications.

After practicing as an advisor in Hudson, WI for five years, our family was blessed with the opportunity to move to our cabin on Long Lake. We spend a lot of time enjoying pontoon cruises, inner-tubing, fishing, snowmobiling, etc... we make the most of the social aspects of living on one of Northwest Wisconsin's most beautiful lakes.


  • Series 7
  • Series 66
  • Life, Accident and Health


  • BIS, Marketing and Economics - University of Minnesota, 1991

Community participation

  • Supporter of the Long Lake Chamber of Commerce.
  • Treasurer / Board Member, Field of Dreams Disabled Hunt Program.
  • Chaperone for 8th grade trip to Washington D.C. and New York City (2009 & 2012).
  • Supporter of Kinship and the Boys and Girls Club.
  • Supporter of Salute to Industry and Aquafest.
  • Supporter of the Rice Lake Community Campus.
  • Supporter of the Long Lake Preservation Association (LLPA).
  • Host family for foreign exchange student from the Czech Republic in 2010-2011.
  • Supporter of 2009, 2010, 2011, & 2012 Field of Dreams hunt for the disabled.