Our profile

Saving for the future

Whether you’re buying your first home, saving for college or planning for retirement, you don’t have to navigate the future alone. We help you make sense of your finances with advice and investment ideas that fit your life, your goals and your comfort with risk.

Ready to learn more? Let’s start with a complimentary initial consultation to talk about how we can help you move closer to your financial goals.


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Areas of focus

  • Retirement Planning Strategies
  • Estate Planning Strategies
  • Investments
  • Domestic Partner Planning
  • Retirement Income Strategies
  • Cash Flow Management Strategies

Awards & recognition

  • Brian Gerhardson, Ameriprise Circle of Success, 1998-2022
  • South End Wealth Management, Ameriprise Client Experience Award, 2020

Community participation

Brian Gerhardson is a member of Fenway Health's Board of Visitors

Brian Gerhardson is a sponsor of Fenway Health's Leadership Circle

Brian Gerhardson is a sponsor of Victory Programs' Boston Living Center's Cornerstone Partner Program

Brian Gerhardson is a sponsor of University of Minnesota's Dean Circle

Brian Gerhardson is the recipient of the Union Park Neighborhood Association's Outstanding Business Award 2016.

For our support of the lesbian, gay, bisexual and transgender (LGBT) community, Ameriprise is honored to be recognized as a Best Place to Work for LGBT Equality by the Human Rights Campaign Foundation

Our photos

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