Will Rogers

Will Rogers

CFP®, BFA, ChFC®, APMA®

Private Wealth Advisor
CERTIFIED FINANCIAL PLANNER™ practitioner
A private wealth advisory practice of Ameriprise Financial Services, LLC
  • Financial confidence

    To see where you stand across key financial areas, take the 3-Minute Confident Retirement® check.
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  • Key tax considerations

    Tax strategies are an important part of any financial plan throughout the year, not just in April.

    Explore tax insights
  • How I work

    I take the time to understand what’s important to you and deliver personalized advice.
    Learn more

Background and qualification information is available at FINRA's BrokerCheck website.

How will you be brilliant? We can help.

We start with questions instead of answers, including:

• What matters most to you?

• What experiences do you seek, or wish to avoid?

• What stands between where you are and the life you want to live?

• Does your retirement income plan account for changing tax brackets?

• What are your key expectations from a financial advisor?

As we get to know you, we apply our Confident Retirement® approach to address four key areas to help you enjoy a more confident life – in Augusta or across the country. This deep knowledge of our clients, and our unconditionally guaranteed fees, set us apart from typical advisors.

We help people concerned about creating reliable retirement income, tax-planning strategies and providing for the next generation. The Profile, Insights and Working Together tabs can show you who we are and how we help. Sign up for our newsletter or follow us on Facebook and Twitter to receive insights and ideas you can use.

With the right advice, your next move can be brilliant.

Media Appearances

Videos on tax planning strategies, helping charities, living a wealthy life and more can be found in the “My Videos” section below. Here are some of the insights Will and Heather have shared with the media:

The Wall Street Journal

The Biggest Mistakes Home Buyers and Sellers Make

CBS WRDW News 12

Planning Ahead When it Comes to Retirement, Aging Parents

The Augusta Chronicle

Financial Advisor Guides Clients Through Stormy Waters

NBC WAGT News 26

Weekly Wealth Wednesday segments

Augusta CEO

How Will You Pay Yourself in Retirement?

Disclosure: By clicking the link, you will leave Ameriprise.com. Be aware that the linked site will be subject to rules, regulation, and privacy and security provisions that are separate, and may differ, from Ameriprise Financial.

Third-party information and opinions, including those available through provided links, are believed to be reliable, but accuracy and completeness cannot be guaranteed by Ameriprise Financial. They are given for informational purposes only, are not intended to be used as the sole basis for investment decisions and may not meet the particular needs of any individual investor. Ameriprise Financial and its representatives do not give legal or tax advice. You should seek the advice of professionals, as appropriate, regarding the evaluation of any specific information or advice.

My videos

12 videos

The Ameriprise difference

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Gauge your retirement readiness

Our 3-Minute Confident Retirement® check can help you start finding the answers to your questions. Gauge your retirement readiness and see where you stand.

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Personal financial advice from advisors who know you and the markets

When giving the right financial advice, knowing the markets isn’t enough. You have to understand your clients. Our advisors know their clients’ goals, giving personalized advice to help meet today’s challenges without losing sight of tomorrow’s goals. (0:30)